If I Did It Again: What I Learned From Launching My European Startup In The U.S.

“We’re big in Europe.” Bad pickup line or famous last words? I run a workplace insights company called kununu that is, yes, big in Europe. Haven’t heard of us? So far, kununu’s existence has two chapters. In chapter one, we grew quickly: from humble Austrian beginnings to dominance of the European employer-review space. Then we decided to come to the U.S. It was a huge dragon to slay: people here knew literally nothing about us. We expected things to be different, but not nearly as dif...